Entries by Anna Goldsmith

5 Tips to Audience Engagement: Lessons from the TED Stage

TED, which stands for Technology, Entertainment and Design, is one of the world’s most powerful and respected brands, with a robust online platform and podcasts galore. TEDx events, locally organized talks based on the TED format, are given in every major city (and a lot of small towns) across the globe every day. As the […]

An Open Letter to Oui Yogurt From Moms Like Me

Dear Oui French Style Yogurt from Yoplait, Is it okay that I addressed you by your formal name? I’m not sure on the proper etiquette when writing to dairy-based products. Anyway, I don’t know what kind of crazy market research you did. But since you’re owned by Yoplait, I suspect it was extensive and expensive. […]

Meet Our Newest Pen, Betty Egan

Hey everyone, it’s time again to play “Meet a Pen”! Today we’re chatting with Betty Egan, who left her big agency life at Arnold Advertising for a home in the wilds of New Hampshire. Luckily for us, she’s game for the occasional long drive to visit clients in Greater Boston. So let’s get to our […]

If We Can’t Eliminate Homework, Can We at Least Rebrand It?

Do I even need to say it? Do I even need to talk about all the research that suggests homework — especially on the elementary-school level — doesn’t “extend learning,” but just stresses out our already stressed-out kids even more? Is there anyone who wants to argue that a stopwatch and a math worksheet count […]

Anna Gives Copywriting Workshop to Startups, Changes Lives

Last month, I gave a copywriting workshop to the eight startups selected for this year’s  Accelerate NH program. In case you’re wondering, Accelerate NH was created to support “the next generation of innovative, growth-oriented companies in New Hampshire” (i.e. tax-paying businesses). Through Alpha Loft accelerator program these fledgling startups get free coaching, work space and, […]