Writing White Papers: Here Are the Basics

In a previous blog post, I discussed how American businesses besieged NBC News with requests when it offered insights into what made Japanese companies successful. This was the result of its in-depth news show, “NBC White Paper,” and the businesses wanted the information contained in the report. Of course, NBC created the report as a […]

Defining a White Paper: A Critical First Step in Planning

The business world is full of terms that are widely used, yet often misunderstood. Case in point: white papers. Defining your terms is critical in order to get agreement on a subject. That’s particularly true with the term “white paper.” If your team can’t get in sync about what everybody means by the phrase, you’re […]