This author has yet to write their bio.
Meanwhile lets just say that we are proud Anna Goldsmith contributed a whooping 158 entries.
Looking through The New York Times style section last week, an ad caught my eye. It was a giant bottle of Windex … except it wasn’t. It was Fresh Couture, the latest fragrance from Moschino, which is bottled to look like Windex, red spray top and all. The ad copy describes Fresh Couture as an […]
The last three calls I’ve gotten for new projects all went something like this: “We want to reposition our product/service because we’ve realized after doing some/absolutely zero research that our website/marketing collateral/packaging is not resonating with … [wait for it] … MILLENNIALS!” Quick, but important rant here: Companies really need to stop grouping Millennials all […]
Last night I was honored to be a speaker — along with Quiana Agbai and Crystal Paradis — at Digital Portsmouth‘s event, “The Art of Copywriting.” Now if you regularly give talks to large crowds, speaking in front of 100+ of your peers is probably no big deal. But what I regularly do is sit […]
Like all three-year-olds, mine wants to do everything “by hisself.” Among other things, this means getting ready for bedtime. Alex mastered taking his clothes off a long time ago and has just recently managed to pull on his top and bottoms (provided there are no snaps, zippers or buttons to contend with). But the night […]
As I write this post, 150 new words are making their debut on Dictionary.com. This seems like a shockingly high number, but it’s actually a pretty discriminating list compared to the 1,000 going into the Oxford English Dictionary and the whopping 1,700 Merriam-Webster said “kk” to. (Which you’d know means “okay” if you got an […]
I had just sent my husband a text reading, “This place in incredible,” when I heard my son, Leo, crying. Not just the whiny cry of a six-year-old who wants Cheerios instead of scrambled eggs, but a real, something-is-seriously-wrong cry. Like most accidents, it all happened so fast: One minute, he was jumping happily on […]
Remember how hot it was this August? Crazy hot, right? So hot you went around saying things like, “Man is it crazy hot or what?” So hot you’d rather go hungry than do something as crazy as … eat soup. So what do you do if you’re The Soupery? Just walking by their sign made […]
She’s never watched MTV. To her, “fleek” is the new “cool.” And no, she doesn’t feel guilty about illegally downloading movies. A few weeks ago, I was in a discovery call with a new client. We were trying to create marketing collateral that would resonate with their target consumer: the college student. Luckily for us, […]
In just over 10 years, Facebook has changed how we live, work and think, becoming the primary way many of us stay in touch with friends, share family photos and keep up on news. And of course, waste time. When I went on a digital fast last fall, Facebook was the hardest thing to give […]
Is “Milton” more likely to get beat up on the playground than “Jake”? (Absolutely.) Should we spell “sneakers” with a “z” at the end? (Absolutely not.) Is it trademark infringement if there’s a company with the same name, but they’re on the other side of the country? (You’d better check.) Whether we’re talking about a […]
