Copywriting Blog

Storytelling: Sparking Imagination in Your Business Writing

Thank you to Hired Pen Manya Chylinski for sharing this post. Take it away, Manya …  Storytelling is one of the big buzzwords in content marketing and thought leadership these days. For good reason. Rather than just stating facts or advertising your product or service, why not use words and images to simplify concepts, evoke […]

How Do I Love Thee, Em Dash? Let Me Count the Ways.

I love you, em dash. There, I said it. Is it wrong to have feelings for a punctuation mark? Not when it is as versatile and graceful — and dare I say, attractive? — as you, em dash. Only a heartless anti-grammarian would claim otherwise. I remember the first time I noticed you. I must […]

4 Common Errors (Almost) Every Writer Makes

I read a lot. A lot of bad copy, that is. It’s my job to fix it. My boss and mentor at my first job post-college described what editors do in the most perfect way. She said we were like midwives, helping writers to produce their best work and offering guidance and encouragement along the […]

8 Tips to Write Life-Changing Health Content

Successful health content motivates people to do things that are good for them, like cutting back on salt or having a colonoscopy. But writing about health can be tough, especially when you’re asking readers to do things they’d rather not do. Like cutting back on salt or having a colonoscopy. Good health writing has the […]

How to Work Remotely … Really, REALLY Remotely

In spring 2015, my husband texted me a spreadsheet with the names of a bunch of Army officers and locations of their next assignments. His name was highlighted next to “Germany.” Germany. Germany? I was shocked. True, this was much preferable to many of the alternatives. But it did raise a major question: Where did […]

Confessions of a Newbie Podcaster

Question: What do you call two middle-aged white guys talking? Answer: A podcast. About a year ago, I decided that if there’s one thing the world is lacking, it’s middle-aged white guys hosting podcasts. So I decided to get in on the action — and the fame and fortune that inevitably would follow. Choosing a […]

3 Ways to Beat Writer’s Block

1. Write Now. Revise Later. Here’s a secret: Even award-winning writers hate their first drafts. Just accept that your original takes will always need finessing. Bestselling author Anne Lamott calls these her “shitty first drafts.” And so can you, by using the “write now, revise later” approach, coined by English teacher Harry Bauld. Whenever you’re […]

Just Who Do These Algorithms Think I Am?

I hate that the internet knows me better than I do. Granted, this is often helpful, like when I get recommendations for news stories, books, music, etc. that I’m interested in but would never have known existed. Gee, thanks, retargeting algorithm — that’s just what I was looking for. Still, the net’s intimate familiarity with […]

5 Tips to Audience Engagement: Lessons from the TED Stage

TED, which stands for Technology, Entertainment and Design, is one of the world’s most powerful and respected brands, with a robust online platform and podcasts galore. TEDx events, locally organized talks based on the TED format, are given in every major city (and a lot of small towns) across the globe every day. As the […]

Our Favorite Commercials From Super Bowl LIII

Unless you’re a New England Patriots fan like me, Super Bowl LIII wasn’t much fun to watch. Fortunately, we still had the commercials. Here are the ones we liked the most at The Hired Pens. (And by the way, Thrillist ranked their top 51 commercials — you can see them all here.) Pringles: Sad Device […]