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Meanwhile lets just say that we are proud Anna Goldsmith contributed a whooping 158 entries.
Here’s what it takes to keep people coming back. A few weeks ago, I was at a conference on new media and heard this quote: “Content is the new customer service.” At which point I jumped up on my chair and shouted, “YES!” You know, since we provide content. Then I was like, “Wait, what […]
… And we mean “hot” as in up-and-coming, but Shana also happens to be quite lovely. So how did we happen to do this interview? It’s part of our ongoing effort to help spread the word about Down:2:Earth, Boston’s first sustainable living expo. (Go! Go!) And why are we helping out? Well, it’s a great show, and […]
Navigate a Roomful of Strangers in Five Easy Steps Whether success for you means leaving a networking event with several new business contacts — or just leaving with your dignity intact — here are a few basic steps to get you started. And while these steps are geared toward networking, feel free to use them at any awkward social […]
This is a hysterical video I found through Chris Brogan (chrisbrogan.com) all about the power of social media to, um, get the dream life of your dreams … Gabe and Max on YouTube
When you tell people you’re a freelancer writer, they immediately make a few assumptions: 1) you spend the whole day in your pajamas, and 2) “freelance writing” is really code for “unemployed.” I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a […]
Last summer we worked with Genuine Interactive — a great Boston interactive agency headed by Chris Pape — on a Web-based ad campaign for French’s mustard. The goal was to get health-conscious consumers (and those who should be!) to make the switch from mayo to mustard. How’d we do it? Scare tactics and humor, baby. Check it out. […]
If the title of this post sounds familiar, then you must also be reading Paul Yeager’s new book, Literally the Best Language Book Ever. A man after our own hearts (especially Dan’s, who prides himself on his grammatical prowess) Yeager identifies hundreds of illogical expressions and language miscues he wishes we’d all quit saying. My favorite […]
These days we’re all about SoMe here at The Hired Pens. No, not as in “Girlfriend, you have got to let me borrow your fuchsia goulashes — they are SO ME!” SoMe as in “the new, in-the-know way to abbreviate ‘Social Media.’” And as I learned at the recent New Marketing Summit, if you’re not […]
