If you were a brand, what brand would you be? Apple? Harley? Um … Tide? (This Tide commercial is great.) I know: This sounds like an exercise just made for a corporate retreat … right before the “trust falls.” But in our 2.0 world, where the professional and personal are colliding like never before, it’s not a bad idea to check in with yourself. Or, your many selves … your work self, your Facebook self, your Twitter self, your too-many-drinks-at-the company-holiday-party self. 

Dr. Judith Sills wrote an interesting article about how to become your own brand. See what you think — do you need a little brand management?