What the Dalai Lama Could Learn from Fast Company

“Is it wrong to hide the Dalai Lama’s posts?” I asked on Facebook a couple of years ago. “They’re just so frequent.”* I wonder if Tenzin Gyatso saw this recent profile in Fast Company, which featured Rufus Griscom talking about how to build online communities around your content. We liked what RG had to say. […]

The Grumpy Old Copywriter: No, I Won’t Be Your “Friend”

Here’s a guest blog post from Thaddeus Van Haltren, who founded The Hired Pens in 1931 and now serves as our senior copywriter emeritus. His current accounts include Lux Detergent and Aunt Mildred’s Clam Juice Cocktail. Back in my pre-copywriting days, I played the wash-board in a musical outfit known as Peanut McGee & the […]

Are Twitter and Facebook Headed for a Fall?

Social media is supposed to be red-hot, right? Not so fast. According to a pair of recent articles, two of the giants of social media may have trouble ahead. Although Anna tweets (as do dozens of other people I like or admire), I’ve never been a big fan of Twitter. In certain cases, it can […]

What does it mean to brand yourself?

If you were a brand, what brand would you be? Apple? Harley? Um … Tide? (This Tide commercial is great.) I know: This sounds like an exercise just made for a corporate retreat … right before the “trust falls.” But in our 2.0 world, where the professional and personal are colliding like never before, it’s not […]