In Space, No One Can Hear You Scream

As a copywriter, I spend a lot of time thinking about taglines. The best ones are both memorable and also manage to summarize the company’s brand essence in a few short words. Nike: Just do it. Apple: Think different. The Hired Pens: We choose your words carefully. You might not have known ours, but I’ll […]

What does it mean to brand yourself?

If you were a brand, what brand would you be? Apple? Harley? Um … Tide? (This Tide commercial is great.) I know: This sounds like an exercise just made for a corporate retreat … right before the “trust falls.” But in our 2.0 world, where the professional and personal are colliding like never before, it’s not […]