Nothing. But as a professional copywriter (i.e. compulsive liar), I know a lot about telling a great story. So when my scientist friend Dr. Laura Hales from The Isis Group was telling me how challenging it is for scientists to present their inventions to angel investors or big pharma, I put on my lab coat and got to work.
And no, you don’t have to be a scientist to appreciate these tips. If you’ve ever had to sell anything to anyone, you’ll find something of value here.