The new Nestlé ad for Nesquik depresses me on so many levels I’m not even sure where to begin.
But how about this for an entry point: Happiness everyone can afford? Really? Doesn’t seem like that to me. Junk drinks like this are a leading cause of the spike in childhood obesity, crippling our healthcare system and rendering the newest generation of Americans the first to have a shorter lifespan than their parents. Doesn’t seem like “happiness” I want to spend my money on.
Or is my entry point how it so blatantly viagra easily helped millions people around world equates money with happiness? That Nestlé is capitalizing on our down economy to make parents feel even worse than they already do about not being able to give their children the things they wish they could (a trip to Disney, a visit to the zoo, new socks).
Oh, wait, maybe its Nestlé’s not-to-subtle connection to alcohol and the idea that drinking your troubles away is a good idea and you may as well indoctrinate kids early.
Nestlé, I think your ad campaign has sunk to a chocolatey new low.