Tag Archive for: copywriting advice

Party City’s New Commercial Makes Local Mom Cry

Scene: Two 30-something women stand behind a table of party food, in a Party City commercial. And … action! Mom 1: This is incredible! Mom 2: Right. Mom 1: Yes! Mom 2: What is that? (pointing to a lone plate of crackers a few feet away) Mom 1: Those are some gluten-free options. Mom 2: […]

He’s Just Not That Into You

Oh, small, earnest neighborhood florist — I can see how hard you’re working to get this right. Here you are in the heart of college country, with scores of students strolling past you every day, never stopping to browse or buy. You know an untapped market when you see one, and you’re even willing to […]

Why Does This Little Girl’s Blog Have Over a Million Visitors?

Nine-year-old Martha Payne started a blog last month analyzing her school lunches. Boring, right? But, with over a million visitors in just six weeks, she has something to teach the likes of Michelle Obama and Jamie Oliver. Why is her blog so successful? She pretty much sums it up in her profile: “My dad says […]

Copy We Wish We’d Written: Henkel

You know how Dan and Anna are always going on and on about writing copy that’s conversational and doesn’t sound like it was written by a robot (or someone really boring)? I saw this ad in a magazine and loved it so much that I sent a pic to Anna. (Dan doesn’t share our enthusiasm […]

Free Advice for Would-Be Copywriters and Other Miscreants, Part 1

I’ve decided to write this blog post for two reasons: 1) People email us all the time asking for advice on how to start a career in the fabulous world of copywriting, and 2) August is almost over, and we haven’t posted anything new this month (gulp). With these points in mind, here are five […]