Copywriting Blog

Networking for Beginners

Navigate a Roomful of Strangers in Five Easy Steps Whether success for you means leaving a networking event with several new business contacts — or just leaving with your dignity intact — here are a few basic steps to get you started. And while these steps are geared toward networking, feel free to use them at any awkward social […]

How to get the dream life of your dreams

This is a hysterical video I found through Chris Brogan (chrisbrogan.com) all about the power of social media to, um, get the dream life of your dreams …   Gabe and Max on YouTube

Five Tips for a Successful Freelance Writing Career

When you tell people you’re a freelancer writer, they immediately make a few assumptions: 1) you spend the whole day in your pajamas, and 2) “freelance writing” is really code for “unemployed.” I say, fine: Let them think this. Who needs the competition? The truth is, if you’re smart about it, you can make a […]

The Hired Pens Wins Big with the Skinny at MITX

Last summer we worked with Genuine Interactive — a great Boston interactive agency headed by Chris Pape — on a Web-based ad campaign for French’s mustard. The goal was to get health-conscious consumers (and those who should be!) to make the switch from mayo to mustard. How’d we do it? Scare tactics and humor, baby. Check it out. […]

Literally the Best Writing Advice Ever

If the title of this post sounds familiar, then you must also be reading Paul Yeager’s new book, Literally the Best Language Book Ever. A man after our own hearts (especially Dan’s, who prides himself on his grammatical prowess) Yeager identifies hundreds of illogical expressions and language miscues he wishes we’d all quit saying. My favorite […]

Well, it’s about time!

These days we’re all about SoMe here at The Hired Pens. No, not as in “Girlfriend, you have got to let me borrow your fuchsia goulashes — they are SO ME!” SoMe as in “the new, in-the-know way to abbreviate ‘Social Media.’” And as I learned at the recent New Marketing Summit, if you’re not […]