This author has yet to write their bio.
Meanwhile lets just say that we are proud Dan O'Sullivan contributed a whooping 134 entries.
Time for a guest post! Here, our friend John MacKenna explains something I’ve been wondering about lately: What the heck is blockchain anyway? Take it away, John … Blockchain is seen by cognoscenti as the next great technology disruptor, but if you don’t understand it — or haven’t even heard of it — don’t worry. […]
Who loves getting spam? Not me. But it’s inevitable that the occasional spam will slip through the filter, so why not have a little fun with it? In that spirit, let’s take a look at some actual spam I’ve received this month. I’ll give each an Awfulness Score between 1 and 10 (with 10 being […]
What do Joe Biden, Melania Trump, historian Doris Kearns Goodwin and countless disgraced journalists have in common? They’ve all been accused of plagiarism. With the Internet at our disposal, stealing someone else’s words has never been easier. If you don’t have any moral qualms about doing that, I can’t help you. But plenty of people […]
You could say the same thing about a lot of professions, but I’ll say it anyway: As a copywriter, the most challenging projects are often the most rewarding ones. Yes, it’s satisfying when you nail a tagline or marketing email without breaking a sweat. On the other end of the spectrum are those projects that […]
The best thing about having your team win the Super Bowl — other than the false sense of personal achievement and the ability to claim superiority over other metropolitan areas — is loading up on the championship booty. The hat, the sweatshirt, the DVD … the heirloom porcelain plate? Yes, the heirloom porcelain plate! And […]
When I hopped on the MBTA (our subway) recently, I wasn’t expecting to attend a master class in crisis communication. But that’s just what happened, courtesy of a congenial conductor. We’ve all been there before. You’re stuck on the airplane runway for no apparent reason. Or a line at the grocery store that hasn’t moved […]
Adam Villone is a veteran writer/producer/director/creative director with experience in everything from concept development and script writing to producing and directing video and live events. We’re thrilled to have him on board to help our clients tell their stories through video and other visual media. Adam will take it from here … Visual storytelling may […]
“Some Assembly Required”: three words that will put the fear of God into you. Whether it’s a Christmas toy for your kid or a treadmill that will soon be gathering dust in your basement, most all of us have faced the nightmare of trying to assemble something out of a box. We start with a […]
Landing pages are a useful tool for getting prospects to do things like subscribe to your e-newsletter, download your white paper or buy your widget. Do you know how to create landing pages that get the job done? Our friends at Copyblogger define a landing page as “any page on a website where traffic is sent specifically […]
I’ve written before about the downside of my love for listening to Red Sox games on the radio: the dreaded overplayed ad. Every year, there’s an ad or two that emerges as an unavoidable irritation. The problem could be a failed attempt at humor, an overly enthusiastic spokesperson or an obnoxious jingle. Whatever the case, […]
