Entries by

The Second Question to Ask When Writing for the Web

Any good writer knows the first question to ask when creating marketing materials: Who’s your audience? Everything you do flows from the answer. When writing for the Web in particular, what’s the second question to ask? I’d advocate for this: What action do you ultimately want site visitors to take? Let’s look at two examples […]

So, How Does The Hired Pens Price Out Projects?

If you’ve ever wondered about the secret world of copywriters — and really, who hasn’t? — you’re probably curious about pricing. I’m here today with the inside scoop. At The Hired Pens, we get inquiries about all types of copywriting projects. Websites, email campaigns, white papers, brochures, feature articles, blog posts … you name it. […]

New Hired Pens Site Goes Live, the Masses Rejoice

We all know the saying about the cobbler’s children having no shoes. It’s an aphorism that’s certainly applied to The Hired Pens for the past few years. But no longer! While we’ve been very fortunate to be busy with client work, the downside is that we neglected our marketing efforts for long stretches. So we […]

Hired Pens Helps Launch Kick The Cans Website

“More and more, schools, sports teams and youth groups are forced to have kids sell overpriced products like candles and gift wrap or — worse — send them out begging with cans. Parents are hassled, kids are embarrassed, and the programs that need funding get only a tiny fraction of the funds collected.” That snippet […]

Support the Ortus Regni Kickstarter Campaign!

We’ve written a lot of things over the past 13 years at The Hired Pens. Web copy for gastroenterology programs. A speech for a rodeo queen. Copy for the back of a receipt handed out at a bakery chain. But we had never written a rule book for a “closed-deck, deck-design strategy card game set […]