My favorite thing to do on Sunday night is read The New York Times Sunday Styles section. So it was pretty thrilling to turn to page three and see the headline “Goal Oriented” followed by a plug for PUMA’s new Kehinde Wiley collection that we wrote about. They even plugged PUMA’s e-commerce site.
Does that mean fashion-y types everywhere are going to be logging onto shop.puma.com to forward our clever copy blocks to their fashion-y friends? Well, it doesn’t not mean that.