Case Study: Writing Website Copy for Newfire Partners

Outsourced software development gets a bad rap in many circles, and justifiably so. A big part of the problem is those firms that underpay their talent and don’t care enough about the quality of the code they crank out. Stephen S. Hau, a long-time technology executive and entrepreneur, believes there’s a better way to do […]

Dispelling a Few Choice Copywriting Myths

One of the random gems I’ve stumbled across in recent years is It’s an offering of Wellesley Hills Group, a “management consulting, marketing, and lead generation firm focused on helping professional services firms grow.” (btw, The Hired Pens has no relationship with Wellesley Hills Group, so I have no ulterior motive here.) Anyway, I […]

Don’t Be Afraid to Take the Humorous Route with Your Website Copy

Back when Anna and I were just a couple of crazy kids with a dream, we had an interesting debate. It concerned our fledgling website – and how we wanted to present ourselves to the online world. The year was 2001, and we didn’t have the cash to hire a Web designer. We were going […]