Posts

Millennial Say What? How to Talk Young When You’re Old.

In preparation for TEDFest in New York City a couple weeks ago, I did a little research: where to eat, what to see, how not to sound old to the majority-millennial crowd … I’d be embarrassed for anyone to see my search history today, but I’ll put that aside to share this gem of an […]

You’re Welcome, President Clinton

Former President Bill Clinton had faced tough questions before, but this time, the stakes were high. Clinton had never listened to “Wait, Wait, Don’t Tell Me,” the NPR news quiz, let alone appeared as a contestant on the show. If he lost, he would let down his party and his country — especially Dave Parks […]

What the Dalai Lama Could Learn from Fast Company

“Is it wrong to hide the Dalai Lama’s posts?” I asked on Facebook a couple of years ago. “They’re just so frequent.”* I wonder if Tenzin Gyatso saw this recent profile in Fast Company, which featured Rufus Griscom talking about how to build online communities around your content. We liked what RG had to say. […]

Why Does This Little Girl’s Blog Have Over a Million Visitors?

Nine-year-old Martha Payne started a blog last month analyzing her school lunches. Boring, right? But, with over a million visitors in just six weeks, she has something to teach the likes of Michelle Obama and Jamie Oliver. Why is her blog so successful? She pretty much sums it up in her profile: “My dad says […]

Copy We Wish We’d Written: Henkel

You know how Dan and Anna are always going on and on about writing copy that’s conversational and doesn’t sound like it was written by a robot (or someone really boring)? I saw this ad in a magazine and loved it so much that I sent a pic to Anna. (Dan doesn’t share our enthusiasm […]

Customer Service as Part of the Marketing Plan: Why it Matters, Part 2

This is the final installment of our customer service series from guest-blogger and King Fish Media’s Director of Marketing and Research, Gordon Plutsky. In Part 1, I took a look at some bad customer experiences. Here are some companies that understand how they can fulfill their brand promise through customer service. Every week I drive […]

Customer Service as Part of the Marketing Plan: Why it Matters

When he’s not quoting Don Draper, CrossFit training or watching the NY Jets, Gordon Plutsky is King Fish Media’s Director of Marketing and Research. And today he is our guest blogger. (He also writes a great blog for King Fish.) Gordon, we salute your takedown of bad customer service. This is part one of a two […]