Sexing Up Wheat Germ

The request came in from Cam Brown at  King Fish Media: “We need you to make wheat germ sexy.” He went on to say that they had just landed the Kretschmer Wheat Germ account and the brand — which had been languishing in relative obscurity since 1936 — was ready to get some attention. I […]

King Fish Media (with Help from The Hired Pens) Wins Prestigious Davey Award

So we just found out that a project we worked on with the incredibly talented team at King Fish Media won a major award. What? You’ve never heard of the Daveys? Well, if you were a small agency seeking big recognition, you would have. I actually really like that they have on their website (*snip*). […]

Are Consumers Becoming Immune to Your Email?

Here’s a guest post from our pal, Gordon Plutsky, director of marketing and research at King Fish Media. There’s been a lot of buzz about the newly released comScore study, which reveals that overall email usage is down 8%. In particular, it has decreased 59% among teens, 18% among 25-34 year olds, and 10% among […]