Inbound Marketing & My Struggles with Content Anxiety

I love the concept of inbound marketing. It’s good for consumers (a central tenet is to give people content that’s helpful for them). And it’s certainly good for copywriters like me (more and more companies are hiring us to write content for their inbound marketing campaigns). But since we’ve been HubSpot customers for about a year, I also […]

Inbound Marketing Madness: Highlights from HubSpot’s Inbound 2014

I don’t think I’ve ever taken off three days from work to attend a conference. But last week I did just that, heading down to Boston’s Seaport District for Inbound 2014. Inbound is run by HubSpot, arguably the coolest company operating out of Greater Boston these days. HubSpot has been built on the notion that […]