You Had Me, You Had Me … You Lost Me, Big Ass Fans

Flipping though a recent New York Times Magazine, I saw this ad. It called to mind the long-form copy of David Ogilvy (“the father of advertising”) that left an indelible mark on the advertising world. Ogilvy believed — and there’s now plenty of research to back up his hunch — that although most people won’t […]

An Open Note to an Anonymous Client

I freely claim to be bad at a lot of things. Dancing, gardening, communicating with people who have a thick foreign accent, fixing just about anything around the house … the list goes on. On the other hand, I don’t claim to be good at much. Writing is one of the few categories where I’d […]