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Ten Tips for Coming Up with Great Blog Ideas

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The toughest thing about blogging? For many of us, it’s coming up with worthwhile blog ideas. Once you have the right topic, it’s all downhill from there. (At least, that’s how it usually goes for me.) But, yeah, it’s the ideas that can be a killer. A good starting point is to put yourself in […]

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Copy We Wish We’d Written: Blue Bell Creamery

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My 12-year-old neighbor, Phoebe, returned from a trip to Houston and couldn’t wait to tell me about the ice cream she’d discovered, Blue Bell, and the company’s super fun slogan, “We eat all we can, and sell the rest.” (Phoebe’s not aware that I write copy for a living, but she knows how I feel […]

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