Posts

The #1 Mistake Copywriters Make — Especially the Really Great Copywriters

What’s the biggest, most common, most job-eliminating mistake copywriters make? It’s not bad writing. In fact, the better the copywriter, the more likely he or she is to make this mistake. Answer: It’s not getting to know the audience. But wait, you’re thinking: In this age of content marketing, doesn’t everyone know how critical it […]

Digital Portsmouth Recap + Those Branding Questions I Mentioned

Last night I was honored to be a speaker — along with Quiana Agbai and Crystal Paradis — at Digital Portsmouth‘s event, “The Art of Copywriting.” Now if you regularly give talks to large crowds, speaking in front of 100+ of your peers is probably no big deal. But what I regularly do is sit […]