Random Thoughts on Pedestrians with Death Wishes … and Anonymous Testimonials

Two things I’m pondering on this gorgeous late summer’s day … 1) We see a lot from our offices high above Davis Square, and I want to state this for the record: Any day now, some clueless pedestrian sauntering across the street while texting is going to get injured or killed by an oncoming car. […]

‘The Men Have Been Flying Around Me Like Honeybees!’

Part of our job as copywriters is to advise our clients on what not to do. Don’t make the subject line for that email so long. Don’t make users hit the Scroll Down button eight times to reach the bottom of that Web page. And one of my personal favorites: Don’t include anonymous testimonials in […]