Big Idea Workshop

Like a logline for a movie or an elevator pitch for an investor meeting, a “big idea” is the hook for a TED talk. And the best ideas are unexpected, provocative, defy expectation and pique curiosity … especially the curiosity of the TEDx producer who’s looking at your application. So how do you get it right? That’s exactly what you’ll learn in this workshop. Through a combination of lecture, discussion, guided exercises and Q+A, top-tier TEDx producer Anna Goldsmith will show you how to elevate your idea so it’s red-dot worthy.

Get in Touch to Learn More

If you’d like to explore working together on your own TED Talk, TED-style talk or keynote, the first step is to connect with Anna for a short call. We’ll talk about where you are in the process — e.g., just kicking around “big ideas” vs. looking to polish a rough draft? Then we’ll figure out the process, program and pricing that works for you.

Book a free, 15-minute Zoom to talk about your speaking goals

Meet Your Coach

Anna is a founding partner of The Hired Pens, an award-winning copywriting agency that serves clients across a wide range of industries. Since 2018, she has also produced TEDxPortsmouth, one of the largest and most successful TEDx events in the country. The speakers she’s worked with have been recognized across TED platforms and around the world.

Her success (and delight in doing this work) has inspired The Hired Pens to create an offshoot of their business, dedicated to helping TEDx speakers — and those who wish to deliver TED-style presentations — craft the talk of a lifetime.

“TED” and “TEDx” are registered trademarks and service marks of TED Conferences LLC

The Hired Pens LLC is not affiliated with, sponsored by, or endorsed by TED Conferences, LLC or any of its affiliates.