Here is a short rant for a rainy Wednesday morning:
What’s up with all the banks trying to be my friend or show me that their bank is the “fun” bank? Who green-lighted this advertising direction? Because they’re all doing it, and it makes absolutely no sense to me. In fact, it seems like being buds with your bank would adversely affect the relationship.
Let’s take a look at how this might play out:
SCENE: Me and my bank are knocking back a few shots of tequila between the hours of 9 a.m. and 4 p.m.
Me (drunk and slurring): “I love you, Bank. You’re, like, my best friend, ever! You and me, we look out for each other. Like this month, when I default on my loan? I know you’re going to be totally cool with that ’cause you really care about me.”
Bank (suddenly sober): “Hit the curb, lady, and gimme back that free tote bag!”
So banks (and the geniuses behind their campaigns), listen up:
I don’t want to party with you. All I want from you is a good interest rate and responsible money management. Sure, throw in a lollipop with my roll of quarters when I go through the drive-thru with my son, but if you start inviting me in for a cold one, my money’s going under my mattress.