Now the title itself might not seem particularly newsworthy — agencies have been using YouTube since forever to promote products and build community. But I’ve never seen anything like what Charlotte-based ad agency BooneOakley has done. They took what is a traditional format for a website — you know, Home, About Us, Case Studies, etc. — and turned each page into short videos that live on YouTube.
We learn about the company through a character named Billy, a marketing director whose untimely death is a direct result of his shortsighted decision to hire a “run-of-the-mill” agency. The takeaway: Unless you want to meet the same fate as poor Billy, hire BooneOakley instead.
While some have argued the actual creative could be more, um, creative, the idea is brilliant. And personally, I thought it was very entertaining. Okay, I didn’t love that Billy had to suffer such a violent death. But I also have to close my eyes during even vaguely scary movie previews, so maybe it’s just me.
Regardless of the detractors (who in my opinion are just jealous that they didn’t think of this idea first), BooneOakley’s approach has been a huge success, generating new traffic and even getting a video response from one would-be job candidate.
You can watch it here and tell us what you think. Do you like this new format?