Healthcare Writing Services
Health content writing, healthcare copywriting, medical writing and fundraising writing services.
The Hired Pens, a Boston-based copywriting agency, works with community hospitals, academic medical centers and large health systems locally, regionally and nationally. We’re your one-stop resource for everything from grateful patient profiles and web pages on clinical service lines to stories about research breakthroughs and donor communications.
Why Healthcare Clients Choose Us
We’ve been working in the field since 2008, so we understand that writing for healthcare is different. As a healthcare writer, you must be skilled in:
- Interviewing physicians and researchers as part of your discovery process
- Using plain language to explain scientific terms to a patient audience
- Writing with empathy to establish a connection with readers
- Ensuring the accuracy of what you write (after all, lives may be at stake)
Our team of senior writers checks all of these boxes and more. We’re experienced in writing clinical and educational content for consumers and physicians as well as development materials for current and prospective donors.
Want to Learn More?
- See below for examples of our work in health content, healthcare copywriting, medical writing and fundraising writing.
- Meet Dan O’Sullivan, our lead healthcare/medical writer.
- Contact us to learn more about our healthcare writing capabilities.
Health Content Writing Portfolio
Educating or informing consumers to build trust with the brand.
Patient Success Stories
- Climber Defies the Odds to Summit Everest After Heart Condition Diagnosis (Mass General)
- Finding Relief After Years of Unbearable Pain from Sickle Cell Disease (Mass General)
- Helping One Mom Make It Through a Mo-Di Pregnancy (Brigham and Women’s)
- Home Hospital Supports Recovery From Major Surgery (Mass General Brigham Home Hospital)
- Neuroblastoma Diagnosis and Treatment Fail to Sap Spirit of Young Patient (Mass General for Children)
Feature Stories
- Genetic Counseling in a Twin Pregnancy (Brigham and Women’s)
- Pioneering Collaborative Optimizes CHD Care Across Virginia (UVA Health)
- Testosterone Therapy (Mount Auburn Hospital)
Patient Education Resources
- Journey For Patients With Obesity (American Association of Clinical Endocrinology)
- Weight Center guide (UMass Memorial Health)
- Hernia repair guide (UConn Health)
Internal Communications
- Employee-facing articles (anonymized compilation)
Healthcare Copywriting Portfolio
Educating and informing consumers while also persuading them to take action.
Clinical Program Web Pages
- Comprehensive Hernia Center (Brigham and Women’s)
- Inflammatory Bowel Disease and Seizure & Epilepsy Care (Floating Hospital for Children)
- Lyme Arthritis Program and Neurofibromatosis Clinic (Mass General)
- Thoracic Cancer Program, Pain Management Center, etc. (Tufts Medical Center)
Miscellaneous
- Mass General Brigham international patients brochure
- NEJM Group brochure (with Corey McPherson Nash)
- Partners Online Second Opinions web pages
Medical Writing Portfolio
Highlighting advancements in research and clinical care for professionals in healthcare and industry. (See also our Medical & Life Sciences portfolio.)
Research Stories
- First Close Look at Radical Cystectomy Outcomes in Women (UVA Health)
- Mass General to Serve as Authorized Treatment Center for First Gene Therapy for Sickle Cell Disease (Massachusetts General Hospital)
- Shining a Light on Diversity and Inclusion in Clinical Trials (Spaulding Rehabilitation)
- Studies Find Statins Protect Against Cardiovascular Disease in High-Risk Groups (Brigham and Women’s Hospital)
- Ushering in a New Era in Cardiology Research and Clinical Care (Mass General Brigham)
Fundraising Writing Portfolio
Writing feature articles and fundraising appeals inspiring current and prospective donors to give.
Giving Stories
- Geriatric Medicine and the Long-Term Lessons of COVID-19 (Mass General)
- Ragon Institute: Harnessing the Power of Human Immunity (Mass General)
- Unconventional Care — Population Health Management (Mass General)
Fundraising Mailers
- Children’s Hospital of Wisconsin
- Hospital for Special Surgery
- Mount Sinai Health System
- Spaulding Rehabilitation Hospital
- UMass Memorial Health Children’s Medical Center
FAQs
How long has The Hired Pens been in business?
Partners Dan O’Sullivan and Anna Goldsmith co-founded The Hired Pens in 2001.
How long have you been working in healthcare?
We started working with our first healthcare client in 2008. We’ve since served a mix of community hospitals, academic medical centers and large health systems.
Are you comfortable interacting with clinical stakeholders and other subject matter experts?
Yes. We always do our research upfront to ensure we have a working knowledge of the subject matter. And keeping in mind how tight their schedules can be, we strive to conduct efficient interviews with physicians and researchers.
Can you translate complex medical information into patient-friendly language?
Yes. When conducting interviews, we stress the importance of explaining concepts in ways that patients can understand. In writing the content, we focus on doing the same, leveraging readability tools along with our personal perspectives as patients.
Do you offer search engine optimization (SEO) copywriting services for healthcare clients?
Yes. We excel in writing SEO content for hospitals and health systems that meets technical objectives while still sounding human.
Where are your healthcare clients located?
We work with multiple hospitals and health systems in Greater Boston but also have healthcare clients throughout the northeastern United States and beyond.
What do you charge for your services?
It all depends on the details of the project. In determining pricing, we account for two main variables: research (including interviews) and writing (including revisions). Please contact us if you have a potential project in mind. Once we understand the scope of work, we’ll be happy to provide a quote.
Healthcare Clients
Applause
“Taking technical medical jargon and distilling it down to create accessible, flowing, consumer-patient-friendly Web copy that shapes the market differentiators of a 200-year old academic medical center isn’t a particularly easy job. Dan and his team at The Hired Pens excel at being both scientific medical content strategists and consumer health writers. … Do they give honorary medical degrees for this sorta stuff?”
> Shawn Gross, sr. interactive marketing manager, Massachusetts General Hospital
