The Awesome Power of LinkedIn: What I Picked Up from Lewis Howes

If you’re tuned in to the social media scene, you’re probably familiar with Lewis Howes. Lewis has carved out a niche as a LinkedIn expert and, among his most impressive achievements, was featured in a Hired Pens blog post last October. Earlier today, I sat in on “How to Generate More Traffic, Leads, and Sales […]

Twitter Tips from Twexpert Jeff Cutler

A few weeks ago, I gave you five tips for writing great tweets. Here, real live Twexpert Jeff Cutler shares his own favorite moves. If you don’t follow Jeff on Twitter, you should. His tweets are great: They are sometimes funny, other times informative, but always engaging. He graciously agreed to answer a few questions […]

Facebook Comments – Does It Make Sense for Your Site?

Should you add the Facebook Comments plug-in to your company’s website? Maybe, maybe not. King Fish Media’s director of marketing & research (and all-around smart guy) Gordon Plutsky explains. Facebook recently introduced its Comments plug-in, which allows visitors to use their Facebook login to post comments. Content sites are quickly embracing Facebook Comments to replace […]

Tweet This, Not That: Five Tips for Writing Effective Tweets

You’ve got 140 characters. Sure, you could use them to tell your followers what you had for breakfast, but you probably know better than that. And if you’re using Twitter to generate new business and strengthen old relationships (you know you should be, right?), the pressure to say something smart, savvy and, dare-to-dream, “retweet-worthy” can […]

Witness to the Content Revolution

My partner Anna and I are big fans of Marketing Profs’ Ann Handley. We’re also big fans of free events with continental breakfast included. So when I heard Ann was a featured speaker at Bridgeline Digital’s Content Revolution event this morning, naturally I signed up. As it turns out, Ann was ill. But her stand-in, […]

Oh, Social Media, How Far You’ve Come

I always have a tough time committing to day-long seminars. But when I managed to finagle a free ticket to the New England Direct Marketing Association’s Marketing Technologies & Tactics Summit, I decided to go. Good decision. As you’d expect with an event like this, there was plenty of talk about social media. (Session titles […]

Thoughts on “The Science of Blogging”

I get a lot of emails promoting webinars. Every once in awhile, I’ll learn about one that seems worth my while. So I sign up, mark it in my calendar … and then inevitably miss it because I have too much work to do that day. Such was the case with “The Science of Blogging,” […]

Want to Blog Smarter? SEO Expert Lew Sabbag Explains How.

Lew Sabbag is the founder of Publish Today Media, a Boston-based firm that provides a full range of Internet marketing services, including search engine optimization (SEO). Last month, we talked with Lew about The SEO Essentials. This time around, we discussed how to get the biggest SEO bang out of your blog. I think many […]

The SEO Essentials, Courtesy of SEO Expert Lew Sabbag

Lew Sabbag is the founder of Publish Today Media, a Boston-based firm that provides a full range of Internet marketing services, including search engine optimization (SEO). We recently chatted with Lew to get his advice on the essentials of effective SEO. What should every newbie know about SEO? Let’s talk about the bare basics. Effective […]

Thoughts on “A Glimpse Into the Future of Marketing”

Earlier this week, I shared some thoughts on a session I attended at last week’s FutureM conference. Here are a few things I picked up from another panel discussion, “A Glimpse Into the Future of Marketing.” Learn to listen better, not just talk. Chris Brogan (president, New Marketing Labs) is The Man when it comes […]