So I was supposed to have a client call today at 3:30, but as it is 4:02 and my phone has not rung, I thought I’d be productive instead of reading about the new cult of Vampires-chic on Slate.com. And in my searching I found a very blog-worthy article on Boston.com, “10 Most Memorable Ads […]
I can’t believe two things: One, that there is a cartoon about a girl superhero who loves words. And two, that I didn’t create it, or at the very least for write it. If you have a young daughter, chances are good you know what I’m talking about: That’s right, Word Girl on PBS Kids. And […]
I’ve mentioned before that I’m an avid skimmer of Parade magazine. Not a reader, just a skimmer. And the one feature I skim more closely than others is Walter Scott’s Personality Parade. It’s right there in the front of Parade. Readers send in questions; the anonymous Personality Parade guy (Walter Scott is a pseudonym) answers […]
Since Slate.com is my home page, I’m not sure why I haven’t stumbled upon Slate’s brilliant “culture blogger” Seth Stevenson before. But after reading his post “Don’t Believe the Wipe” (about the new “Comfort Wipe”), I need to check in more regularly. I really don’t feel comfortable telling you what Comfort Wipe does, but maybe you […]
The other day a colleague forwarded me a really interesting article by Amy Corr at Media Post entitled “Agency Taps YouTube For Corporate Use.” Now the title itself might not seem particularly newsworthy — agencies have been using YouTube since forever to promote products and build community. But I’ve never seen anything like what Charlotte-based ad […]
I’m a proud, long-time Scrabble nerd. And now the forces of evil are trying to mess with my game. I first got into Scrabble as a teen. I started with the standard fold-out board before upgrading to the deluxe model, which rotated on a base (no more looking at tiles upside down!). I later picked […]
Last night my husband and I went to see the new Star Trek. Yes, it was great. And no, I was not a fan going in. In fact, I was about as far from a fan as you could get, having never watched a full episode in my life. Not that it matters because this […]
If you’ve ever wandered the aisles of your local CVS looking for that perfect card to apologize for extensively underlining your friend’s copy of American Psycho, perhaps you’re just looking in the wrong place. That “perfect” card belongs to the subversive online greeting card company Someecards, along with cards about hernia operations, accidentally stealing your friend’s […]
Part of our job as copywriters is to advise our clients on what not to do. Don’t make the subject line for that email so long. Don’t make users hit the Scroll Down button eight times to reach the bottom of that Web page. And one of my personal favorites: Don’t include anonymous testimonials in […]
This morning a design friend of mine sent me a great article called “World’s Best Headlines: BBC News” written by “usability guru” Jakob Nielsen. As the title suggests, Web writers could learn a thing or two from BBC’s headline-writing pros. Nielsen writes, “For several years, I’ve been very impressed with BBC News headlines, both on the […]
