In another life, I think my mother would have been a copywriter. She is funny, creative and enjoys language. And since she can also function on very little sleep and is a bit of a workaholic, she’d probably be successful. However, Mom’s love of art and children — or maybe just having the summers off […]
Technically I’m still on maternity leave. However, I’ve been guilted back into writing blog posts after learning — via my blog — that my business partner is equating me to the kid who begs for a dog then promptly heads off to college and leaves said dog for said parent to care for. That’s okay. […]
I finished up a project with a new client a couple months ago. I was excited when we landed the gig. Relatively big name, seemed like a fun brand. As it turns out, there would be nothing fun about this client. I’ll skip the details on what went wrong and why. Let’s just say they […]
We’ll be honest: With Anna out on maternity leave, we’ve decided to dig into our newsletter archive to keep our blog fresh. Here’s a piece from a good friend of ours, the Grumpy Old Copywriter. Enjoy. Since its inception in 1993, the “got milk?” ad campaign has helped reinvigorate milk sales and indirectly led to […]
Social media is supposed to be red-hot, right? Not so fast. According to a pair of recent articles, two of the giants of social media may have trouble ahead. Although Anna tweets (as do dozens of other people I like or admire), I’ve never been a big fan of Twitter. In certain cases, it can […]
For you Anna Goldsmith fans out there, I’m pleased to announce some good news: She gave birth to a boy Saturday, Aug. 29. Leo Coolidge Stern weighed in at 8 lbs., 14 oz. Everyone is happy and healthy. Congrats to Anna and husband Jeff.
Infomercials are an endless source of entertainment. And last month, I thought I’d found the be-all-end-all with Comfort Wipe. Well, sorry Comfort Wipe, even with your extra-long reach you can’t touch the infomercial for Doc Bottoms Aspray, the new “all over” body spray created by the enthusiastic (i.e. insane) Adam Jay Geisinger. How good (i.e. […]
Dear Rosemary, Or should I call you Mrs. Rogers? After all, we’ve never met. Regardless, I was saddened to hear you are dying of cancer. If that is, in fact, the case. You actually wrote that you were dying for cancer, but I can’t believe that is true. A woman of your “statute” with so […]
A few weeks ago, I posted a status update on my Facebook page asking for blog topics. I got a lot of responses, and over the next month or so I’ll attempt to answer them all. Well, maybe except for Mike Flint’s question about why there are so many songs about rainbows. (Why indeed?) Today’s […]
A few months ago, I was waiting for my husband to finish up his class when I overheard one student lament to another that writing papers was so hard. Or maybe, “like so hard.” I can’t remember. But I do remember the response. Her friend told her that it wasn’t hard at all. In fact, […]
