Case Study: Writing Website Copy for Newfire Partners

Newfire PartnersOutsourced software development gets a bad rap in many circles, and justifiably so. A big part of the problem is those firms that underpay their talent and don’t care enough about the quality of the code they crank out.

Stephen S. Hau, a long-time technology executive and entrepreneur, believes there’s a better way to do software development. In 2016, he co-founded Newfire Partners to fulfill his vision.

Newfire Partners features a skilled software development team based in Lviv, Ukraine, along with a U.S.-based advisory team that includes Hau and other industry veterans. It’s a powerful combination that allows the firm to help client companies bring innovation to the marketplace.

Applying Understanding to Execution

Earlier this year, Hau hired Fresh Tilled Soil and The Hired Pens to take the Newfire Partners website to the next level. From a messaging standpoint, he wanted to meet three key goals:

  • Clearly explain Newfire’s three distinct service offerings: staffing, advisory services and venture funding.
  • Communicate the firm’s compelling value proposition to prospective clients.
  • Sell prospective developers on the many benefits of working at Newfire.

Hau is happy with the final product.

“The Hired Pens were instrumental in bringing the Newfire Partners website to life on a tight deadline,” he said. “Dan did an excellent job understanding our market, brand and differentiators, and bringing that understanding to bear in the copy he delivered. Always hit deadlines, always easy to work with.”

Our thanks to Stephen and Fresh Tilled Soil for giving us the opportunity.

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