What Can Content Marketers Learn from Rolling Stone’s Mistakes?

In November 2014, Rolling Stone published a disturbing story about a gang rape at a University of Virginia fraternity. The account has since been discredited.

Rolling Stone‘s missteps in reporting the case have been a cause for self-examination within the magazine itself and the journalism industry at large. What can content marketers take away from this incident? Hired Pen Michael Blumfield shares his thoughts over on his blog.