When I was breaking into the business back in the early 1900s, copywriters were taught to choose their adjectives with care. For example, when writing a radio ad for Dr. Bush’s Kumyss Sparkling Milk in 1922, I spent two-and-a-half hours debating whether to describe it as “delectable” or “luscious.” Somewhere along the way — probably […]
About Thaddeus Van Haltren
This author has yet to write their bio.
Meanwhile lets just say that we are proud Thaddeus Van Haltren contributed a whooping 3 entries.
Back in the day — dare I say, the good old days — only two things were curated: museum exhibits and ham. Oh, how times have changed. One of my fondest childhood memories is sitting with my family around the dinner table, as Dad carved away and placed a generous serving of curated ham on […]
If you’re an astute observer of the advertising industry, you may have noticed a recent trend. From sneaker manufacturers to churches to Pilates studios, everyone seems to be urging us to “Get Your [something] On.” For example: Get Your Boogie On Get Your Cheer On Get Your Snooki On (note: I do not know what […]