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We’ll be honest: With Anna out on maternity leave, we’ve decided to dig into our newsletter archive to keep our blog fresh. Here’s a piece from a good friend of ours, the Grumpy Old Copywriter. Enjoy. Since its inception in 1993, the “got milk?” ad campaign has helped reinvigorate milk sales and indirectly led to […]
Social media is supposed to be red-hot, right? Not so fast. According to a pair of recent articles, two of the giants of social media may have trouble ahead. Although Anna tweets (as do dozens of other people I like or admire), I’ve never been a big fan of Twitter. In certain cases, it can […]
For you Anna Goldsmith fans out there, I’m pleased to announce some good news: She gave birth to a boy Saturday, Aug. 29. Leo Coolidge Stern weighed in at 8 lbs., 14 oz. Everyone is happy and healthy. Congrats to Anna and husband Jeff.
Back when Anna and I were just a couple of crazy kids with a dream, we had an interesting debate. It concerned our fledgling website – and how we wanted to present ourselves to the online world. The year was 2001, and we didn’t have the cash to hire a Web designer. We were going […]
I’ve mentioned before that I’m an avid skimmer of Parade magazine. Not a reader, just a skimmer. And the one feature I skim more closely than others is Walter Scott’s Personality Parade. It’s right there in the front of Parade. Readers send in questions; the anonymous Personality Parade guy (Walter Scott is a pseudonym) answers […]
A couple in a swanky restaurant informs the waiter that they haven’t budgeted for their meal. Apparently, they didn’t expect the filet to cost so much more than their recent meal at a taco stand. A customer explains to the video clerk that he only has seven dollars set aside for a DVD priced at […]
I’m a proud, long-time Scrabble nerd. And now the forces of evil are trying to mess with my game. I first got into Scrabble as a teen. I started with the standard fold-out board before upgrading to the deluxe model, which rotated on a base (no more looking at tiles upside down!). I later picked […]
Part of our job as copywriters is to advise our clients on what not to do. Don’t make the subject line for that email so long. Don’t make users hit the Scroll Down button eight times to reach the bottom of that Web page. And one of my personal favorites: Don’t include anonymous testimonials in […]
A strange illness is devastating bat populations throughout the Northeast, and few people seem to care. Some wildlife experts believe the lack of research dollars going toward the problem is due to the fact that, well, people generally don’t like bats. In a recent Boston Globe article, Beth Daley writes: Despairing bat biologists want to […]
I freely claim to be bad at a lot of things. Dancing, gardening, communicating with people who have a thick foreign accent, fixing just about anything around the house … the list goes on. On the other hand, I don’t claim to be good at much. Writing is one of the few categories where I’d […]
