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Meanwhile lets just say that we are proud Anna Goldsmith contributed a whooping 158 entries.
I used to work as a copywriter for Brookstone, a company made famous by its vibrating massage chairs, often seen in airport lounges, nail salons and your parents’ basement. If waitressing was the job that taught me about time management, Brookstone is where I learned to sell just about anything. Because that’s what I had […]
Look at this ad. Which reaction feels more like the one you’re having — be honest. Don’t think too hard. A. Oh, look at that happy little girl reading! How cute! B. Dear God, what is our world coming to? Here’s what I suspect: If you picked “A,” you’re 30 or younger. If you picked […]
A recent conversation with a potential client opened up a brand new ethical dilemma for me: Is it okay to take someone’s money if in your heart-of-hearts you believe their business has no chance of succeeding, no matter how great the copywriting? It was further complicated for me because I have a particular passion for […]
Want to find love, ace that test or lie online? Then you better choose the right font. Below you’ll find three of the craziest studies I came across when I was trapped in the font research vortex for my last blog. Enjoy. 1. If you want people to believe you, use Baskerville. Turns out font […]
“It’s possible to blow away three-quarters of our readers simply by choosing the wrong type.” So says Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes, in an article by John Wood. That’s a lot of people to lose right out of the gate. Think about what that represents […]
If you’ve ever done any online dating, you’ve probably been asked to think about “your personal brand.” This is really just a clever way of asking, “What makes you ‘you’ and different from your competition?” As in dating, the best brands in business are distinct, consistent and memorable. Because let’s face it, there are a […]
This PowerPoint presentation really speaks for itself. And that is EXACTLY what you don’t want to do if you’re trying to engage with your audience in any meaningful way. The slideshow was directed at professors, but anyone can benefit. Well, anyone who uses PPT. My favorite tip: If your audience can understand everything they need […]
“I’m designing a new app” is the new “I’m writing a screenplay” for creative types who want to get rich quick — or just impress attractive women at cocktail parties. Yes, a rare few do actually manage to create a killer app with potential. The next step (at least for the marketing team) is breaking […]
Further dispatches from the world of smart branding: On my way home from dropping my son off at school, I was flipping around the radio and stopped on an interview on NPR Business News with Jake Fisher, director of auto testing at Consumer Reports. They were talking about how Subaru had been able to increase sales […]
During Hurricane Sandy, Boloco made a huge mistake: They sent out an email bragging that they were open during the hurricane. The moment they hit SEND, the hate email (and Tweets, status updates, etc.) rained down. Within an hour, CEO John Pepper had issued the below apology. From: John Pepper (Boloco CEO & Co-Founder) Sent: […]
