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Facebook Comments – Does It Make Sense for Your Site?

Should you add the Facebook Comments plug-in to your company’s website? Maybe, maybe not. King Fish Media’s director of marketing & research (and all-around smart guy) Gordon Plutsky explains. Facebook recently introduced its Comments plug-in, which allows visitors to use their Facebook login to post comments. Content sites are quickly embracing Facebook Comments to replace […]

Are Consumers Becoming Immune to Your Email?

Here’s a guest post from our pal, Gordon Plutsky, director of marketing and research at King Fish Media. There’s been a lot of buzz about the newly released comScore study, which reveals that overall email usage is down 8%. In particular, it has decreased 59% among teens, 18% among 25-34 year olds, and 10% among […]

When It Comes To ROI, Don’t Be a Mad Man: Part 2

Missed Part I? Read it here. So what is the new wave of development when it comes to generating and measuring ROI? Capitalizing on behavioral targeting. (Yeah, I’m talking to you, Facebook.) Despite these advances currently being challenged by consumer privacy advocates, there’s a major force working against it: The shift in privacy expectations — […]

When It Comes To ROI, Don’t Be a Mad Man: Part 1

We love guest posts from our pal at King Fish Media, Gordon Plutsky, especially when he writes about our favorite show. Take it away, Gordon … At the end of July, the AMC show Mad Men returns for its fourth season. The world of media and marketing has changed since the early 1960s advertising heyday. […]

Customer Service as Part of the Marketing Plan: Why it Matters, Part 2

This is the final installment of our customer service series from guest-blogger and King Fish Media’s Director of Marketing and Research, Gordon Plutsky. In Part 1, I took a look at some bad customer experiences. Here are some companies that understand how they can fulfill their brand promise through customer service. Every week I drive […]

Customer Service as Part of the Marketing Plan: Why it Matters

When he’s not quoting Don Draper, CrossFit training or watching the NY Jets, Gordon Plutsky is King Fish Media’s Director of Marketing and Research. And today he is our guest blogger. (He also writes a great blog for King Fish.) Gordon, we salute your takedown of bad customer service. This is part one of a two […]

“My Name Is Ben H., and I’m a Hoarder.”

There’s something awful in my basement. Or at least my wife thinks it’s awful. Lurking down there are half a dozen bankers boxes and a filing cabinet filled with samples from my 17+ years in advertising. There are print ad proofs, cassettes of old radio ads, VHS tapes with TV spots … and piles of […]