And for your Friday afternoon: Humor in the afterlife

One of our writers, the fabulously talented Genevieve Crain, just sent me this photo of a headstone company in Pawtucket, Rhode Island.

As copywriters Dan and I spend a lot of time thinking about what is and is not appropriate humor for our clients. It’s hard to get it right, but when you do, the payoff is big. Or as Genevieve said, “I’d buy a headstone from these guys.”

I would too. But I’m still not sure I’d have been bold enough to suggest this name to them if we were their copywriting agency …