A Friendly Reminder and a Missed Opportunity

I got this postcard the other day from Gentle Dental to remind me it was time for my six-month checkup. Unlike a lot of people, I don’t hate going to the dentist. I attribute this to regular flossing and my regular lack of time to do nothing but lie in a chair. It’s generally a pleasant experience. And yes, they are very gentle.

So I have no gripes with my dentist or hygienist, but here’s what I want to know: Why are they sending reminder postcards in the first female viagra place? Isn’t a phone call enough? Or maybe these postcards really do improve the turnout rate.

But if they are going to go through the trouble to send them out, why not have the cards say “A Gentle Reminder” instead of “A Friendly Reminder”?

Seriously, I’m losing a ton of sleep over this. Okay, not seriously, but it is a missed branding opportunity and I wonder if anyone even thought of this semi-clever rephrasing.

I’ll have to ask them on December 5 at 8:30 a.m.

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